Genres of Organizational Communication: A Structurational Approach to Studying Communication and Media
提出组织沟通体裁的概念，认为沟通嵌入社会过程而非孤立理性行动，通过历史案例展示其如何弥补现有媒介研究局限，并指出未来研究方向。
Drawing on rhetorical theory and structuration, this article proposes genres of organizational communication as a concept useful for studying communication as embedded in social process rather than as the result of isolated rational actions. Genres (e.g. the memo, the proposal, and the meeting) are typified communicative actions characterized by similar substance and form and taken in response to recurrent situations. These genres evolve over time in reciprocal interaction between institutionalized practices and individual human actions. They are distinct from communication media, though media may play a role in genre form, and the introduction of new media may occasion genre evolution. After the genre concept is developed, the article shows how it addresses existing limitations in research on media, demonstrates its usefulness in an extended historical example, and draws implications for future research.