Economic Analysis and Strategic Management
回顾了经济分析对战略管理问题的贡献,探讨正统经济理论与战略管理之间的张力,并基于交易成本经济学提出规范性原则。
This article reviews the contribution of economic analysis to issues in strategic management. It explores why orthodox economic theory has an uneasy tension with the concerns of strategic managers, outlines some important recent contributions from industrial organizations, and attempts to develop some normative principles from recent theoretical and empirical work in transactions cost economics. The article also attempts an assessment of the respective contributions of different industrial organization paradigms to strategic management issues.