New Product Development Structures and Time-to-Market
分析三家国际电子元件制造商的新产品开发数据，发现集中式结构利于快速原型制作，而分布式结构能更快实现量产，且原型制作投入时间越多，量产越快。
In fast-cycle, high technology industries, the speed and rate at which companies can introduce products into the market are critical for sustaining competitive advantage and market share. The authors analyze new product development by three international manufacturers that dominate a segment of the electronic component industry. The objective is to examine the impact of two distinct product development strategies and structures on time-to-market. The analysis of more than 200 new product developments provides important findings. A concentrated new product development structure, in contrast to a distributed structure, affords rapid prototyping. However, volume production is reached faster in the distributed structure. Also, devoting more time to prototyping hastens volume production.