The Image of Business on Prime Time Television
社会学家Todd Gitlin分析电视行业如何呈现美国商人形象，以及企业一边抱怨形象不公、一边通过广告赞助这些负面描绘的讽刺现象。
The television industry is in the business of selling images. Its portrayal of the image of the American businessman, however, has been the cause of recent uproar within the business community, which feels it has been misrepresented and depicted unfairly. Nevertheless, business continues to sponsor the presentation of the very images it considers unfavorable through its paid advertising. In this excerpt from his recent book, sociologist Todd Gitlin examines the nature of this irony and the role business plays on and off the set.