Second‐order competences and Schumpeterian rents
研究了营销和研发二阶能力(创造新市场和技术资源的能力)对企业资产回报率的影响,发现竞争动荡程度会调节这两种能力的效果。
Abstract Second‐order competences, a type of dynamic capability, enable firms to engage in a process of Schumpeterian competition. This study examines the effects of marketing and R&D second‐order competences (the abilities to create new market‐related and technological resources) on firm profitability. Based on multiple informant surveys and archival data from U.S. public manufacturing firms, competitive turbulence is found to present contrasting contingencies for the effects of these competences on return on assets (ROA). The effect of marketing competence on ROA was positive under stable and moderate competitive conditions, whereas the effect of R&D competence on ROA was positive under volatile competitive conditions. Copyright © 2012 Strategic Management Society.