INTERPRETATIONS ON AUTOMATIC: A DIFFERENT VIEW OF STRATEGIC ISSUE DIAGNOSIS*
指出组织中的决策者在诊断战略问题时往往处于“自动”模式,而非主动有意识地分析,这影响了战略行动的过程和内容,对理论和实践均有启示。
ABSTRACT Models of strategic decision‐making and environmental scanning typically assume that decision‐makers diagnose issues actively, using conscious and intentional effort to identify and to interpret potentially significant events, developments and trends. This article establishes that conditions in organizations put decision‐makers ‘on automatic’in their diagnosis of strategic issues, with direct implications for the process and content of strategic action. Implications for theory and practice are established.