感知风险、道德哲学与营销伦理:对销售经理伦理决策的中介影响

Perceived risk, moral philosophy and marketing ethics: mediating influences on sales managers' ethical decision-making

JOURNAL OF BUSINESS RESEARCH · 2002
被引 96
人大 A-ABS 3
营销伦理销售管理商业伦理决策行为