Radha Jalan与ElectroChem公司:为清洁地球提供能源

Radha Jalan and ElectroChem, Inc.: Energy for a Clean Planet

ENTREPRENEURSHIP THEORY AND PRACTICE · 2007
被引 2
人大 AFT50ABS 4

中文导读

本案例讲述了Radha Jalan在丈夫去世后接管一家负债累累的燃料电池公司,面临增加市场份额、技术开发、融资等挑战,适合研究女性创业和新兴能源市场的学者阅读。

Abstract

ElectroChem, Inc. was a global supplier of fuel cell technology for government and commercial applications. When the founder unexpectedly died in 1992, the firm had not yet achieved profitability and was burdened with a high level of debt. Without any formal technical training or business experience, his wife, Radha Jalan, became president. Her primary challenges included increasing ElectroChem's market share and reputation, technology development, generating sufficient revenues and cash flows, and securing external sources of capital. This case illustrates some of the challenges faced by a woman entrepreneur as well as issues associated with growth in an emerging market for energy source alternatives.

创业清洁能源公司财务女性企业家燃料电池技术