The Blended Value Proposition: Integrating Social and Financial Returns
提出混合价值主张，认为真正的价值不可分割，包含经济、社会和环境成分，并探讨其对资本本质、投资者回报计算以及营利与非营利组织角色的影响。
Value is often viewed in either economic or social terms. The Blended Value Proposition asserts that true value is non-divisible, consisting of a blend of economic, social, and environmental components. This perspective requires us to re-examine our understanding of the nature of capital, the methodology for calculating rates of real return to investors, and the role of for-profit and nonprofit organizations in the value creation process.