Conditions for Value Creation in the Marketplace Through the Management of CSR Issues: A Negative External Effects Framework
基于外部效应理论，详细阐述了企业通过管理负外部效应来创造社会和经济价值的条件，并利用竞争性和排他性概念分类社会问题，分析不同类型负外部性带来的战略机会。
This article contributes to research on strategic corporate social responsibility (CSR) by detailing the condition-sets governing the emergence of market-led demand for CSR. We build on external effects theory to evaluate the strategic options a company can adopt to manage its negative external effects in a way that creates social and economic value. We draw on the economic concepts of rivalry and excludability to categorize different social issues and detail the conditions needed to foster market-led transactions on negative externalities. We demonstrate how different types of negative externalities present firms with different strategic opportunities in terms of harnessing market-driven CSR demand.