Triggers, templates and twitches in the tracking of emerging strategic issues
通过纵向研究团队追踪蜂窝电话这一新兴技术创造的新应用和市场，分析了认知参考框架的转变，提出了模板、触发因素和微调概念，发现研究框架转变比研究框架本身更有价值。
Abstract A longitudinal investigation of group tracking of potential new applications and markets created by an emerging technology (cellular telephones) is used to gain more understanding of the shifts of cognitive frames of reference in the environmental tracking of emerging strategic issues. The dynamics of frame of reference shifts is examined through the derivation and operationalization of the concepts of templates, triggers and twitches. The results posit that examining the frame of reference shifts can be more informative than examining the frames themselves. Implications for strategic management practice and research are addressed.