Relationships between Sales Management Control, Territory Design, Salesforce Performance and Sales Organization Effectiveness
基于英国公司样本，研究了销售区域设计对销售组织有效性的直接和间接影响，发现其通过销售团队行为绩效产生显著作用，为管理者提供了不同于美国、澳大利亚研究的启示。
This research evaluates determinants of sales organization effectiveness in a sample of British companies, and contributes to an important new research stream by following recent empirical studies in the USA and Australia. We discuss a model of sales organization effectiveness determined by salesforce outcome performance and behavioural performance, as well as by the use of a behaviour‐based control approach. Sales territory design is also considered as a particularly important managerial variable, which has received little analytical attention in the traditional literature, but which appears to be an important influence on the effectiveness of the sales operation. Our exploratory path analytical model suggests that sales territory design has a large effect on sales organization effectiveness both directly, and indirectly through its relationship with salesforce behavioural performance. These findings are somewhat different to those in similar studies in other countries, and suggest some important implications for managers as well as for researchers in this field.