Simplifying the Principles of Stakeholder Management: The Three Most Important Principles
基于克拉克森商业伦理中心发布的利益相关者管理原则，提炼出三项最重要的原则，并通过实证研究证明利益相关者对企业声誉的评价与股东对股票市场回报的评价高度一致，为管理者提供简化应用指南。
This article draws on Principles of Stakeholder Managementrecently published by the Clarkson Centre for Business Ethics. The article discusses the most important principles and the reasoning behind them. First, though, it lays a foundation for the application of these principles by interpreting a massive empirical study that demonstrates strong parallels between stakeholder valuation of firms (measured as overall reputation) and shareholder valuation (stock market returns). This evidence is coupled with conceptual analysis that shows that the most famous pronouncements of Adam Smith and Milton Friedman actually argue for, not against, the stakeholder approach.