Uncertainty, Generic Strategy, Strategic Clarity, and Performance of Retail SMEs in Peru, Argentina, and the United States
研究了秘鲁、阿根廷和美国零售中小企业中感知环境不确定性、通用战略、战略清晰度与绩效的关系，发现战略清晰度高低两端的绩效优于中间水平。
This study examines the links among perceived environmental uncertainty, generic strategy, strategic clarity, and performance in small and medium‐sized enterprises in the retail industry in rgentina, eru, and the nited tates. Moderate support was found for links between the defender strategy and competitive uncertainty, the prospector strategy and technology uncertainty, and the analyzer strategy and market uncertainty. In all three nations, businesses with high and low strategic clarity—the extent to which a single generic strategy reflects the organization's strategic intent—outperformed those with moderate strategic clarity. Differences across nations are addressed, and future research opportunities are elaborated.