Ambition and Achievement: A Study of Small Retailers
基于伦敦伊灵区的实证研究，调查小零售商对商业成功的看法，发现他们更看重个人满足感和安全感，而非业务增长。
The authors of this paper are employed at Ealing College of Higher Education, London, England, in the School of Business and Management. Pat Armstrong is the Head of Division of Applied Behavioural Science, Alison Baker is a Senior Lecturer in Sociology, currently on secondment to the CNAA, and James Johnson is a Research Assistant. The paper is based on empirical research, undertaken in the London Borough of Ealing, and was designed to investigate perceptions held by small retail proprietors of business success. The results to date indicate that these perceptions more often revolve around personal satisfaction and security that business growth and development.