CEO Portraits and the Authenticity Paradox*
分析了CEO肖像如何构建企业身份与形象，同时揭示真实性悖论：肖像看似传达真实，实则暴露企业缺乏真实性。
abstract Top executive and CEO portraits represent significant sites for the visual construction of corporate identity and image, but they also highlight what we call the authenticity paradox. At first glance such photographs may appear to convey an impression of the kind of authentic presence many consider crucial for establishing a strong corporate image. But a closer look at the constructed nature of both CEO identity and portrait photography lays bare the elusive nature of authenticity itself, as well as the way that CEO portraits can function also to expose the corporation's chronic lack of authenticity. We explore the authenticity paradox and its implications by means of an analysis of executive portraits taken by one prominent Danish photographer, Per Morten Abrahamsen. We also map out an agenda for the further exploration of CEO portraits and images as an important element in the social and symbolic construction of business leadership.