Escalation of Commitment to an Ineffective Course of Action: The Effect of Feedback Having Negative Implications for Self-Identity
研究了当反馈对个人自我身份构成威胁时，人们为何会持续投入无效行动方案，揭示了自我身份在承诺升级中的关键作用。
Joel Brockner, Robert Houser, Gregg Birnbaum, Kathy Lloyd, Janet Deitcher, Sinaia Nathanson, Jeffrey Z. Rubin, Escalation of Commitment to an Ineffective Course of Action: The Effect of Feedback Having Negative Implications for Self-Identity, Administrative Science Quarterly, Vol. 31, No. 1 (Mar., 1986), pp. 109-126