Current and Future Research Methods in Strategic Management
回顾战略管理研究方法从早期案例研究到近期资源基础观的发展,预测未来将采用纵向数据、动态分析和多种专门工具,对研究者选择方法有参考价值。
Early work in strategic management emphasized single case studies, followed by research on corporate diversification strategy, firm heterogeneity, strategic groups, and generic business strategies. Intermediate work added the foci of environmental determinants and strategic choice, often using secondary data from large, multi-industry firm samples. Recently, the most prominent new theoretical paradigm is the resource-based view of the firm, using smaller sample studies. Future research is likely to integrate and contrast multiple theories and to develop more fine-grained and complex models. Quantitative research will emphasize longitudinal data, dynamic analysis, and greater focus on specific strategic decisions/actions. Future research will use more specialized tools such as panel data analysis, dynamic models of partial adjustment, logistic and Poisson regression analyses, event history analysis, network analysis, and structural equation modeling. Nontraditional research designs will also gain popularity, such as combined qualitative/quantitative data approaches and comparison of outliers.