Public Agronomy: Norman Borlaug as ‘Brand Hero’ for the Green Revolution
研究了诺曼·博洛格如何利用其公共农学家的身份，积极推动绿色革命作为快速改造发展中国家农业的方式，并扮演了绿色革命‘品牌英雄’的角色。
Abstract This article examines the role played by Norman Borlaug in promoting the notion of Green Revolution as a way to rapidly transform agriculture in the developing world. It develops the argument that Borlaug used his profile as a ‘public agronomist’, gained through his successful breeding of semi-dwarf wheat varieties, to actively and instrumentally bolster the case for Green Revolution style agricultural development. In effect he played and continues to play the role of a ‘brand hero’ for the Green Revolution.