“外分”政策的概念:一种不同于纵向一体化战略的方法

The concept of ‘impartition’ policies: A different approach to vertical integration strategies

STRATEGIC MANAGEMENT JOURNAL · 1988
被引 65
人大 AFT50UTD24ABS 4*

中文导读

提出“外分”概念,即企业将部分活动外包给合作伙伴以集中资源于核心战略,涵盖分包、代理、许可等多种形式,强调通过外部协同实现快速成长和战略灵活性。

Abstract

Abstract The inverse of vertical integration, ‘impartition’, is defined as an entrepreneurial behaviour which consists in casting other firms (partners) for different parts of its overall system of activities. A firm imparts when, in order to allocate its own resources to activities more congruent with its strategic objectives, it contracts out instead of doing in‐house. This concept also involves a cooperative attitude towards partners for a mutual profit based on external synergies. The developed pattern has a large range of applications: subcontracting, proxy agreements, agency contracts, international production sharing, product mandating, franchising, licensing and a growing number of intangibles. The use of the impartition leverage may amplify the strategic power of a firm and its capacity for fast growth. In response to severe worldwide competition and accelerating technological and social changes, four overall principles underlie an impartition policy: high turnover, organizational flexibility, strategic mobility and external synergies. In conclusion the author insists on the necessity of mastering the art of resources management.

产业组织战略管理企业理论商业策略