Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination
本特刊介绍市场营销与运营管理协调的前沿方法，帮助学者和管理者理解如何通过部门或供应链协同提升企业竞争力和利润。
This special issue, by addressing problems surrounding marketing and operations management, depicts state-of-the-art approaches, methodologies, and insights to improve a firm's or supply chain's overall performance. Top scholars in the field address many of the ways in which companies can synchronize their marketing and operations departments or their supply chain partners to improve competitiveness and profit. The information in this issue should be of interest both to academics and managers, and represents the current thoughts in an emerging area of marketing and operations interfaces.