Market Positioning in High Technology
硅谷营销顾问Regis McKenna从新书中摘录，提出五种有效定位新产品的策略：口碑传播、基础设施建设、战略合作、精准客户选择及媒体应对，对高科技企业管理者有实用价值。
In an excerpt from his new book, The Regis Touch, Silicon Valley marketing consultant Regis McKenna—who has been called the high priest of high tech—offers timely advice on the factors that underlie the successful marketing of high-tech products. This article describes five strategies for effective positioning of new products: using word of mouth, developing the infrastructure, forming strategic relationships, selling to the right customers, and dealing with the press.