在组织情境中开展决策研究:政策捕捉及其他基于回归技术的教程

Conducting Studies of Decision Making in Organizational Contexts: A Tutorial for Policy-Capturing and Other Regression-Based Techniques

ORGANIZATIONAL RESEARCH METHODS · 2002
被引 285
人大 A-ABS 4

中文导读

为缺乏经验的研究者提供政策捕捉、联合分析等回归方法的逐步教程,涵盖设计、执行、分析、解读和报告,帮助其在组织情境中研究决策。

Abstract

Policy-capturing, conjoint analysis, and related techniques are all regression-based methods used in various areas of organizational research to determine the importance people attach to cues when they make decisions. Despite the widespread use of those methods, the organizational research literature lacks an integrated tutorial for researchers who are interested in studying decision making but who have little experience with the techniques required for this type of research. The authors use empirical findings and suggestions from a number of sources to offer a step-by-step tutorial covering the effective design, execution, analysis, interpretation, and reporting of policy-capturing studies.

组织行为决策研究研究方法回归分析