关于联合测量用于人类判断建模的一些警示性说明

SOME CAUTIONARY NOTES ON THE USE OF CONJOINT MEASUREMENT FOR HUMAN JUDGMENT MODELING*

DECISION SCIENCES · 1980
被引 16
人大 AABS 3

中文导读

综合近期研究,指出联合测量法在识别判断模型结构时存在三大弱点:诊断偏差、模型集有限、误差干扰,并用实验数据示例说明其困难。

Abstract

Abstract Conjoint measurement has been suggested as a methodology that might be useful in assisting research concerned with the identification of the structural form of a judge's model. This paper synthesizes the results of some recent research that examined the robustness of this methodology. This research suggests that conjoint measurement has three major weaknesses: (1) certain biases exist when diagnosing model structure, (2) model diagnosis is limited to a small set of potential models, and (3) error substantially compromises conjoint measurement's ability to diagnose model structure. An empirical example that demonstrates some of the difficulties of using this methodology with experimental data is also presented.

联合分析判断建模研究方法论实验心理学管理科学