Contextual Factors Surrounding Reputation Damage With Potential Implications for Reputation Repair
探讨声誉损害的背景因素（如声誉的多维性、组织年龄、市场多样性及第三方影响）如何影响企业应对声誉事件的能力和事件可见性，进而决定声誉修复的难度。
We explore the contextual factors surrounding reputation damage and their potential implications for reputation repair. We propose a model that examines how (1) the multidimensional property of reputation, (2) organizational age, (3) the diversity of market segments served by the organization, and (4) third parties influence a firm's perceived capability to cope with a reputation-damaging event and the external visibility of the event, which, in turn, determine the difficulty of the firm's reputation-repairing activities.