竞争优势的战略与组织要求

Strategic and organizational requirements for competitive advantage

ACADEMY OF MANAGEMENT PERSPECTIVES · 2005
被引 78
人大 AABS 4

中文导读

提出四种行业环境类型(快速增长、狂野西部、稳步演进、创造性破坏),并对应四种业务战略(概念驱动者、先驱者、整合者、概念学习者),帮助管理者根据行业生命周期和技术变化选择有效战略。

Abstract

Executive Overview Formulating an effective business strategy for a firm is a complex task. How best to compete in an industry is one of the major determinants that influence managers' choices of business strategy. The life cycle stages of the industry and the rate of technological change are two drivers that have significant impact on industry evolution. We develop a typology of four types of industry environments: Fast Growth; Wild, Wild West; Steady Evolution; and Creative Destruction. Each of these generates a different set of strategic imperatives for managers. To operate effectively in each type of industry environment, managers may select among four business strategies: Concept Drivers, Pioneers, Consolidators, and Concept Learners. We present the various strengths and challenges posed by each strategy and how managers can overcome these.

战略管理行业环境竞争战略组织设计