What Is a “Fair” Price? Ethics as Sensemaking
通过研究公平贸易最低价格的制定过程，提出伦理作为意义建构的过程模型，解释在复杂情境中各方如何达成对“什么是道德的”的集体共识，并揭示直觉和情感在道德判断中的作用。
Whereas the deliberative democracy approach to ethics seeks to bridge universalist reason and contextual judgment to explain the emergence of intersubjective agreements, it remains unclear how these two are reconciled in practice. We argue that a sensemaking approach is useful for examining how ethical truces emerge in equivocal situations. To understand how actors navigate through ethical complexity, we conducted an ethnographic inquiry into the multistakeholder practices of setting Fairtrade Minimum Prices. We offer three contributions. First, we develop a process model of ethics as sensemaking that explains how actors come to collectively agree on what is ethical in complex situations, even if no complete consensus arises. Second, our findings suggest that moral intuition and affect also motivate ethical judgment alongside moral reasoning. Third, an ethical sensemaking perspective explains some of the pitfalls actors confront in coping with ethical complexities in practice and how they attend to the challenges arising from stark inequalities in extreme contexts.