Projection Bias in Predicting Future Utility
证明人们会高估未来品味与当前品味的相似程度(投射偏差),建立正式模型,并展示其在消费、储蓄和耐用品购买中的经济影响。
People exaggerate the degree to which their future tastes will resemble their current tastes. We present evidence from a variety of domains which demonstrates the prevalence of such projection bias, develop a formal model of it, and use this model to demonstrate its importance in economic environments. We show that, when people exhibit habit formation, projection bias leads people to consume too much early in life, and to decide, as time passes, to consume more—and save less—than originally planned. Projection bias can also lead to misguided purchases of durable goods. We discuss a number of additional applications and implications.