Integrated Strategy, Trade Policy, and Global Competition
扩展了整合战略的理论基础，将其应用于国际贸易政策塑造的竞争环境，并通过柯达与富士的贸易争端案例，分析市场与非市场策略的协同作用。
An integrated strategy captures the synergies between competitive strategies that seek superior performance in the marketplace and nonmarket strategies that shape the competitive environment. This article extends the conceptual and analytical foundations of integrated strategy to a competitive environment structured by international trade policy. The framework is illustrated by the international trade dispute between the Eastman Kodak Company and Fuji Photo Film Company regarding access to the Japanese market for consumer film and photographic paper. The analysis focuses on the synergies between market and nonmarket strategies in which governments act as agents of their companies. The framework incorporates competition between the two companies in their market environment, competition in the nonmarket environment to influence their government's bargaining position, and bargaining between the governments.