Technology Adoption: Organizational Learning in Oil Firms Jaana Woiceshyn
通过对比两家加拿大石油公司采纳水平钻井技术的过程，发现成功与否取决于组织学习各环节（观察、解释、整合、行动）的差异，以及能力、资源、激励等促进或阻碍因素。
What makes the adoption of technology in some firms a successful process, while others experience difficulties? Based on a retrospective case study, this paper compares the process of adopting horizontal drilling technology in two large Canadian oil companies; one a more successful and the other a less successful adopter of technology. Adoption is viewed as a process of organizational learning which proceeds in a feedback loop from observing, interpreting, integrating to acting. The two companies differed both in these processes and in the factors facilitating or impeding them: capability, resources, motivation, effort, shared values, incentives, and external triggers. The implications for researchers and managers are discussed.