战略教科书:持续不一致评价的案例

Strategy Textbooks: A Case of Consistently Inconsistent Evaluations

Academy of Management Review · 1986
被引 3
人大 A+FT50UTD24ABS 4*

中文导读

评论了多本商业政策与战略教科书,包括Boulton、Byars以及Glueck和Jauch的著作,适合对战略管理教材质量感兴趣的学者。

Abstract

The article reviews several textbooks on business policy and strategy, including “Business Policy: The Art of Strategic Management” by W. R. Boulton, “Strategic Management: Planning and Implementation: Concepts and Cases” by L. Byars, and “Business Policy and Strategic Management,” by W. F. Glueck and L. R. Jauch.

战略管理教材教材评价商业政策案例教学