供应链IT对齐与供应链企业间系统集成是否影响品牌资产和企业绩效?
Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?
JOURNAL OF BUSINESS RESEARCH · 2006
被引 143
人大 A-ABS 3
- Steven H. Seggie
- Daekwan Kim · 佛罗里达州立大学
- S. Tamer Çavuşgil 通讯
供应链管理信息技术品牌资产企业绩效资源基础观