Causal Cognitive Mapping in the Organizational Strategy Field: A Comparison of Alternative Elicitation Procedures
比较了两种因果认知映射的诱导方法，发现配对评估法虽能生成更详细的认知图，但参与者认为其更难、参与度更低且代表性不如自由联想法。
The present study evaluates two alternative causal cognitive mapping procedures that exemplify key differences among a number of direct elicitation techniques currently in use in the organizational strategy field: pairwise evaluation of causal relationships and a freeh and approach. The pairwise technique yielded relatively elaborate maps, but participants found the task more difficult, less engaging, and less representative than the freeh and approach. Implications for the choice of procedures in interventionist and research contexts are considered.