LOGISTICS STRATEGY — REVISITED
研究物流经理如何运用流程、市场和信息三种物流战略来平衡效率、内外部互动及渠道需求,为从业者、教师和研究者提供启示。
A study of logistics managers examined the roles of three logistics strategies (process, market, and information) in achieving logistics effectiveness. The results examined the dynamics of these three logistics strategies in managing trade‐offs among efficiency, internal and external organizational interactions, and meeting channel member needs. Insights for logistics practitioners, instructors, and researchers are discussed.