减少出口市场中分销商机会主义:监控机制、基于规范的信息交换和市场导向的影响

Reducing distributor opportunism in the export market: Effects of monitoring mechanisms, norm-based information exchange, and market orientation

JOURNAL OF WORLD BUSINESS · 2010
被引 45
人大 AABS 4
国际商务渠道管理营销战略组织行为