Shaping Conversations: Making Strategy, Managing Change
提出战略对话的质量决定了战略思维和行动的质量，设计这些对话是战略制定过程的核心贡献，能帮助组织提升战略制定能力。
The quality of both strategic thinking and action rely, in important ways, on the quality of the strategic conversations underway at all levels in the organization. The design of these conversations is the defining contribution of the strategy-making process. When these strategic conversations about the design of the future operate successfully at both local and organizational levels, they create a meta-capability for strategy-making capable of both furthering intended strategy and at recognizing opportunities for emergent strategy.