SHIFTING ENVIRONMENTAL MANAGEMENT PARADIGMS IN TWO FINNISH PAPER FACILITIES: A BROADER VIEW OF INSTITUTIONAL THEORY
研究两家芬兰造纸企业（包装公司和印刷纸公司）在制度环境变化下如何调整环境管理范式，涉及回收和森林管理，发现变革过程差异显著。
Environmental management paradigm shifts are examined in two organizations, a packaging company and a printing paper firm, both of which belong to a Finnish paper corporation. The article looks at how new rules for the social construction of the business–natural environment relationship evolve in a business enterprise when its institutional context changes. The environmental issues with respect to the environmental management paradigm shift studied concern recycling and forest management. Both companies were able to respond to changes in their institutional context, but the change processes differed substantially. Important elements of shifting environmental management paradigms included the external impetus for change, the role of change agents, the influence of the identities of different professional groups on change, and phases in unlearning and relearning. In the packaging firm the results indicate a shift from a traditional management paradigm to an environment-related management. In the paper company, a shift from large-scale Scandinavian forestry to small-scale forest management is ongoing.