Modeling A Household's Choice among Food Store Types
研究提出一种新的多项逻辑模型，分析商店特征和家庭人口统计及购买历史如何影响家庭对不同类型食品商店的选择，并以液态奶为例验证模型有效性。
A household's choice among the different types of food stores to patronize depends on characteristics of both the stores and the household. Store characteristics include prices and promotional deals. Two types of household characteristics are important: the household's specific purchase history and demographics. This study proposes a new multinomial logit model to account for these choice determinants. In an empirical application to fluid milk, we find that store characteristics and both household demographics and purchase history are significant determinants of a household's store‐type choices and must all be included in a choice model.