THE INDUSTRIAL MARKET AS AN INTERFIRM ORGANIZATION
探讨了技术和制度力量如何将产业市场构建为企业间网络，并分析这些力量如何决定市场分割与整合，以及产业市场中合作与竞争的变化。
ABSTRACT Recent theorizing in the marketing and organization theory literature attests to the notion that the market is a complex organizational form. We discuss the techno‐economic and institutional forces that structure the industrial market as an interorganizational network. The manner in which these forces structure the market determines segmentation and integration and the changing nature of co‐operation and competition in industrial markets.