Performance Implications of International Strategy
研究了在华外资企业业务单元绩效与国际战略维度之间的系统关系，发现业务战略（产品质量、销售团队营销、宽松信贷）和投资战略（行业选择、进入时机）及其交互作用显著影响绩效。
This study explores the systematic relationship between business unit-level performance and strategic dimensions of international strategy. To capture the "match" effect between different-level strategies, this study examines parent-level investment strategy and subsidiary-level business strategy together within an integrated model. On the basis of a cross-sectional empirical analysis of the data on foreign-invested enterprises (FIE) operating in China, it is found that (a) among business strategy variables, product quality, sales force marketing, and liberal credit granting have significantly positive influences on FIE performance; (b) among investment strategy variables, industry selection and timing of entry are significant ones affecting venture's return and market growth; (c) interactions between business strategy and investment strategy significantly impact on FIE performance.