Dynamic Competition with Customer Recognition
研究双寡头市场中,企业利用消费者过去购买信息进行定价的动态竞争,发现消费者耐心增强竞争、企业耐心缓和竞争,且客户识别下价格更低。
In many markets firms have some information about their customers resulting from the consumers' past choice behavior. Given this information, firms can better target their market practice with respect to their customers. This article considers such a situation in a duopoly with infinitely lived firms and overlapping generations of customers. A new customer may either have bought the competing product in the previous period or be new to the market. I identify three effects: (i) Firms lower prices to attract the competitor¹s previous customers. (ii) Greater consumer patience intensifies competition. (iii) Greater firm patience softens the competitive interaction. With patient firms and consumers, prices are lower than when there is no customer recognition.