新产品垄断中的价格与质量

Price and Quality in a New Product Monopoly

Review of Economic Studies · 1994
被引 124
人大 A+FT50ABS 4*

中文导读

构建消费者行为信号提取模型,证明在新产品垄断下,即使不同质量产品无成本差异,高价也能传递高质量信号;高质量产品预期利润更高,垄断者有动力进行短暂质量改进,且其市场研究投入超过社会最优水平。

Abstract

In a signal-extraction model of consumer behaviour, higher prices signal higher-quality products for a new product monopoly, even without cost asymmetries across different qualities. Moreover, higher-quality products earn greater expected profits, and the monopolist has an incentive to provide even transient improvements in quality. Finally, the monopolist has a positive incentive to conduct market research about quality, and produces more information than is socially optimal.

价格信号质量信号新产品垄断市场研究