Dynamics of organizational communities and technological bandwagons: An empirical investigation of community evolution in the microprocessor market
研究了在正网络外部性行业中，技术成功不仅取决于技术优势，还取决于组织支持水平，利用1971-1989年微处理器厂商数据揭示技术潮流启动与停止的因素。
In industries characterized by positive network externalities, the market success of a technology or design arises not simply because of its technological superiority, but from the level of organizational support that the technology attracts. Understanding the rate at which competing technologies gain organizational support is quite important because it yields insight into the factors that start technological bandwagons rolling or, correspondingly, bring them to a stop. I investigate this issue using data on all merchant producers of microprocessors from 1971 to 1989. I find that a community-level framework is useful in understanding this bandwagon phenomenon and I explore strategic and theoretical implications for industries characterized by network externalities and increasing returns.