Delineating the “Ease of Doing Business” Construct within the Supplier–Customer Interface
通过对电子行业供应经理的调查，将“经商便利性”分解为信息与物料服务、财务合同服务和个人关系服务三个维度，并发现客户对供应商的便利性评价与业务量正相关，为管理者改善客户关系提供依据。
SUMMARY The current research provides insight into the “ease of doing business” construct. Factor analysis of survey responses of supply managers in the electronics industry was used to test the proposed “ease of doing business” construct, which includes the three dimensions — information and material services, financial contract services and personal relations services. Results support a link between a customer's assessment of a supplier's “ease of doing business” and the amount of business conducted with that supplier. The attributes supported by this research provide the means for managers to improve and grow business with customers.