Pricing Objectives in British Manufacturing Industry
研究了728家英国制造企业的定价与利润目标，发现企业规模比竞争者数量更能系统性地影响定价目标的多样性、优先级及利润最大化动机。
THIS paper is concerned with the pricing and profit objectives of 728 British manufacturing firms.1 It reports findings about the incidence of their principal and subordinate goals, the multiplicity of pricing aims, flexibility in pricing priorities, the relative importance of different time horizons in profit-making and the prevalence of motivation for profit maximization.2 A general finding is that pricing and profit objectives vary to a greater extent and more systematically with firm size than with numbers of competitors.