Integrating Variable Risk Preferences, Trust, and Transaction Cost Economics
指出交易成本经济学忽视风险中性假设，通过信任视角整合三种行为假设，解释主观成本与风险，并说明纳入风险与信任可解决以往实证不足。
Transaction cost economics (TCE) relies on three behavioral assumptions in predicting how firms choose governance structures—bounded rationality, opportunism, and risk neutrality. We explore the implications of the neglected behavioral assumption of risk neutrality. offer an integrative appraisal of the three behavioral assumptions using trust as a unifying perspective, and explicate subjective costs and risks. We illustrate the relative ease with which previous empirical shortcomings can be addressed by incorporating risk and trust in TCE models.