What Product Benefits to Offer to Whom
讨论如何用联合分析法测量买家对不同产品利益组合的效用，并结合聚类分析进行市场细分，为每个细分市场设计产品。
One way to measure buyer utilities of combinations of product benefits is with conjoint measurement. The authors discuss the selection of benefit combinations to be tested, data collection, and computer output, and illustrate how conjoint measurement can be used with cluster analysis to segment markets and generate product offerings for each segment.