Evaluating the Research on Strategy Content
界定了战略内容研究领域，回顾并评估了目标、多元化、战略群组、市场份额等研究流，探讨环境、战略决策与绩效的关系，并提出未来研究方向。
This article defines the domain of strategy content research as embracing decisions about the goals, scope, and/or competitive strategies of a corporation or one of its business units. It reviews and evaluates several important streams of strategy content research (goals, diversification, strategic groups, market share, competitive strategy taxonomies, and stages of market evolution) in terms of the relationships among environmental conditions, strategic decisions, and performance results. It also makes recommendations for future research.