How dynamics, management, and governance of resource deployments influence firm‐level performance
研究了研发和营销资源部署的动态、管理与治理对科技创业企业经济绩效的影响，发现营销投资历史是持续竞争优势来源，管理者经验正向调节研发部署与回报的关系，机构持股通过监督和信号作用提升营销部署的经济回报。
Abstract To help understand how firms develop and maintain dynamic capabilities, we examine the effects of the dynamics, management, and governance of R & D and marketing resource deployments on firm‐level economic performance. In a sample of technology‐based entrepreneurial firms, we find that a history of increased investments in marketing is an enduring source of competitive advantage. We also find that managers' firm‐specific experience positively moderates the relationship between R & D deployment intensity and economic returns. In addition, institutional ownership boosts economic returns from marketing deployments by subjecting these deployments to increased scrutiny and by sending positive signals to the market about the firm. Copyright © 2005 John Wiley & Sons, Ltd.