A taxonomy of business‐level strategies in global industries
基于实证数据，将全球产业中的业务层面战略分为四种类型：国内产品利基、出口高质量产品、国际产品创新和准全球组合，并讨论了各类型的特点和绩效差异。
Abstract This study presents a taxonomy of business‐level strategies in global industries. Empirical data suggest there are four broad strategies: domestic product niche, exporting high quality offerings, international product innovation, and quasi‐global combination. A discussion of the characteristics and performance differentials of each strategy type is provided as well.